A friend through everything
Campaign
School assignment, 2020
The brief was to create a campaign for the new Amazon Kindle Paperwhite focusing on it’s killer feature: water resistance.
Insight
A good book and a cup of coffee are perfect together
– but liquid and paper can become the biggest enemies
Target group – Booklovers 25-50 y/o
With a Kindle Paperwhite you don’t have to worry about ruining a good moment between friends.
Posters
We also created a poster series that visualizes a book lover’s worst nightmare.
Partner in crime – Marlene Fournaise
