A friend through everything

Campaign

School assignment, 2020

The brief was to create a campaign for the new Amazon Kindle Paperwhite focusing on it’s killer feature: water resistance.

Insight

A good book and a cup of coffee are perfect together 

– but liquid and paper can become the biggest enemies

Target group – Booklovers 25-50 y/o

With a Kindle Paperwhite you don’t have to worry about ruining a good moment between friends.

Posters

We also created a poster series that visualizes a book lover’s worst nightmare.

Partner in crime – Marlene Fournaise