Freya is a fictitious business with a purpose to ease life with menstruation. The target group is girls aged 11 to 15 years.
The brand should feel like a big sister that brings help and advice on this new part of life. Therefore the name, Freya.
The name is also a reference to Norse mythology’s goddess, Freya, associated with love and fertility.
The start kit is a package of useful things for the first menstruation, so girls can get a good start on this new part of their lives.
Freya also offers a subscription service on their organic menstrual products.
Kathrine Thomsen, Ditte Paavig, Janni Eden, Cecilie Aadal & Julie Ravn