Identity and website
Team – Julie Nüchel, Mia McCaul, Marlene Fournaise, Martin Littau and Livija Yde.
OTA Solgryn is the most well known Danish oat meal brand. Their characteristic red boxes is known by generations of danes.
In the supermarket you can see a clear division of cereals packaging – “the healthy ones” and “the fun ones”.
To create value through packaging that makes the product stand out, appeal to kids and promote the healthier choice.
Page: Life in Southern Jutland