OTA Solgryn is the most well known Danish oat meal brand. Their characteristic red boxes is known by generations of danes through 120 years.
The “healthy” selection
Keywords: Earthy tones, health, aimed towards adults
The “fun” section
Keywords: Bright colors, characters, aimed towards kids
Packaging for both adults and kids.
Stand out on the shelves
Promote the healthy option
Keep origial elements
More value in packaging
Can be toy afterwards
Make more pierces