OTA Solgryn

Packaging concept

School assignment, 2019

Brand

OTA Solgryn is the most well known Danish oat meal brand. Their characteristic red boxes is known by generations of danes.

 

Research

In the supermarket you can see a clear division of cereals packaging – “the healthy ones” and “the fun ones”.

 

Idea

To create value through packaging that makes the product stand out, appeal to kids and promote the healthier choice.