OTA Solgryn

Packaging Concept

OTA Solgryn is the most well known Danish oat meal brand. Their characteristic red boxes is known by generations of danes through 120 years. 

The “healthy” selection

Keywords: Earthy tones, health, aimed towards adults

The “fun” section

Keywords: Bright colors, characters, aimed towards kids

The idea

Packaging for both adults and kids.
Stand out on the shelves
Promote the healthy option

Keep origial elements
More value in packaging
Can be toy afterwards
Limited edition
Make more pierces